Privacy Policy

Last Updated: November 5, 2025

1. Introduction

Welcome to The Florida Shield (“we”, “us”, “our”, “The Florida Shield”). This Privacy Policy
describes how we collect, use, disclose, and protect the personal information we obtain through
our website www.thefloridashield.com/ (the “Site”) and through our services (collectively,
“Services”). By accessing or using the Site or providing information to us, you agree to the
practices described in this policy. 

2. Information We Collect

We may collect the following types of personal information from you:

• Information you provide directly – for example: your name, email address, mailing
  address, phone number, job title, company, or other contact information when you
  request a quote, schedule an appointment, subscribe to newsletters, submit inquiry
  forms, or otherwise communicate with us.
• Information collected automatically – when you use the Site, we may collect technical
  data such as IP address, browser type and version, operating system, referring URLs,
  pages visited, time and date of visit, and other usage statistics.
• Cookies and tracking technologies – we use cookies and similar tracking technologies
  to recognize you, improve your experience, understand how you use the Site, and
  gather analytics.
• Third-party sources – we may obtain information about you from third-party sources
  (for example, analytics providers, social media platforms), and combine this information
  with what we collect directly.

3. How We Use Your Information

We may use your personal information for the following purposes:

• To provide, deliver, maintain and improve the Services.
• To respond to your inquiries, requests for quotes, appointment scheduling, or other
  communications.
• To send you newsletters, marketing or promotional materials, or other information that
  may be of interest, unless you opt-out.
• To personalize your experience on the Site.
• To analyze usage of the Site, monitor and improve performance, and understand user
  behavior.
• To detect, prevent and address technical issues, security breaches, or misuse of the
  Site.
• To comply with legal obligations, resolve disputes, and enforce our rights.

4. Disclosure of Your Information

We may share your personal information as follows:

• With service providers and subcontractors who perform services on our behalf (such as
  website hosting, data analytics, email distribution, appointment scheduling systems).
• In connection with a business transaction — for example, if we merge with, or are
  acquired by, another company, or in the event of sale of assets, your information may be
  transferred.
• If required by law or regulation, or in response to a valid legal request (such as a
  subpoena or court order).
• To protect the rights, property or safety of The Florida Shield, our users or others.
• With your consent or at your direction.

5. Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect and store information when you visit
our Site. You can usually choose to disable cookies via your browser settings, but some
features of the Site may not function properly if you do so. We may also use third-party analytics
tools (for example, Google Analytics) to help us understand how the Site is used.

6. Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information,
including:

• Accessing the personal information we hold about you.
• Requesting correction of inaccurate information.
• Requesting deletion of your personal information (subject to legal obligations or internal
  record-keeping requirements).
• Opting out of marketing communications.
• If you are located in California: the right to request that we disclose what personal
  information we have collected, what categories we have sold or shared, and to request
  deletion or opt-out of sale/ sharing of your personal information.

○ Note: We do not currently “sell” personal information in the conventional sense,
but the California Consumer Privacy Act (CCPA) requires that we provide this
disclosure.

If you wish to exercise any of these rights, please contact us at the contact information provided
below. We may require verification of your identity before processing your request.

7. Data Security

We take reasonable and appropriate technical and organisational measures to protect your
personal information against unauthorized access, disclosure, alteration or destruction.
However, no security system is impenetrable and we cannot guarantee absolute security. You
also play a role in protecting your information (for example, by keeping your passwords safe).

8. Retention of Personal Information

We retain your personal information for as long as necessary to fulfil the purposes described in
this policy, unless a longer retention period is required or permitted by law. When no longer
needed, we will delete or anonymize your personal information.

9. International Transfers

If you are accessing our Site from outside the United States, please be aware that your
information may be transferred to, stored, and processed in the United States or other countries.
By using our Site and providing your information, you consent to this transfer, storage or
processing.

10. Children’s Privacy

Our Site and Services are not directed to children under the age of 16 (or as required by
applicable jurisdiction). We do not knowingly collect personal information from children under
the age of 16. If we become aware that we have collected personal information from a child
under 16 without parental consent, we will take steps to delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top will
reflect when we last made changes. We encourage you to review this policy periodically. If we
make material changes, we may provide you additional notice (such as email or banner on the
Site).

12. Contact Us

If you have questions, concerns or requests regarding this Privacy Policy or our privacy
practices, please contact:

The Florida Shield
101 East Town Place, Suite 110-B
St. Augustine, FL 32092
Office: 904-296-1550
Email: Billy@TheFloridaShield.com